Tourism is a recognised social phenomenon and its successes depend on adopting values of sustainability of natural resources and adhering to socio-cultural ethos of the land. Government of Odisha proposes / has drawn out / has charted a few measures to be followed by tourists to sustain the pristine sanctity of the state, to conserve and protect its bounty. Safekeeping & following the policies laid out by Odisha Tourism for tour operators and tourists will help attain the best practiced standards and will promote the growth of sustainable tourism.