Bike Rallies- Odisha’s excellent road network and largely unexplored treasures ‘at every corner’ is arguably the most fertile field for explorers on road. With the brand identity and youth appeal that bikers carry, association with biker groups for “revealing India’s best secret” by road comes as an opportunity for the state.
Odisha is emerging as a front runner in responsible tourism, synchronized well with a productive industrial base. The change of narrative from a developing state with a history of struggle with poverty to an aspiring and beautiful state will be further bolstered. The visualization of the campaign is that of bikers riding to and camping at many of Odisha’s 47 ecotour nature camps, an award-winning benchmark in community-managed enterprise. The core value of the campaign is that of “ADVENTURE WITH A CAUSE.”
Campaign with a social cause: The centerpiece of “Adventure with a Cause” – is to encourage sustainable and risk free tourism through road trips, to community managed Ecotourism destinations, so as to help revive the sector from the impact of the pandemic.
Additionally, a campaign wellness health will have a national and international appeal. The past few months during the lock-down, sections in the media, researchers and experts spoke about the depression, stress and anxiety creeping in life due to abysmal social interaction. With a campaign on the lines #UnlockThatHappyMind will have the requisite universal appeal on World Tourism Day.
Registration for Bikers:- https://odishatourism.gov.in/content/tourism/en/biker-registration.html
Kalinga Rides will be Flag Off on 27th September 2020.
Starting Point- 7:00AM at Infocity Square, Bhubaneswar
Finish Point- 8:30AM at Dhauli Shanti Stupa, Dhauli
Let’s groove in ODISHA BY ROAD- Discover Secrets at Every Corner
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